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Vanity URLs with Magnolia CMS

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Vanity URLs are short, easy to remember Web addresses used for campaigns, microsites and landing pages. They are a key Internet marketing tool. In this post I whip out my vanity cane, clip on my grill and show you how to get vain with Magnolia CMS. A vanity URL typically contains a word or phrase that describes a specific target such as a campaign slogan. When a user visits the vanity URL they are redirected to the actual target site. The URL can be constructed using a: trailing path: www.shell.com/ eco-marathon domain prefix: experience .virgin-atlantic.com domain suffix: www.amazon. de entirely unique domain name: mynavyfuture.com The URL is often reproduced in print ads, hoping that the short and snappy look makes it easier to remember. Magnolia CMS provides two approaches to creating vanity URLs: 1) Virtual URI mapping is used to create path-based vanity URLs. In this mechanism a trailing path is mapped to an actual page. In the configuration example below, www.example.com/winter
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Keyboard shortcuts that look like keys

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I spotted this CSS class being used in Chrome keyboard shortcut help. I applied the style to our  keyboard shortcut documentation  at Magnolia. Now the shortcuts look like actual keys. That was a quick way to add a bit of polish. .kbd { background-color: #f7f7f7; border: 1px solid #ccc; color: #333; font-size: 13px; line-height: 1.4; text-shadow: 0 1px 0 #fff; font-family: Arial,Helvetica,sans-serif; display: inline-block; padding: 0.1em 0.6em; margin: 0 0.1em; white-space: nowrap; -webkit-box-shadow: 0 1px 0px rgba(0, 0, 0, 0.2), 0 0 0 2px #ffffff inset; -moz-box-shadow: 0 1px 0px rgba(0, 0, 0, 0.2), 0 0 0 2px #ffffff inset; box-shadow: 0 1px 0px rgba(0, 0, 0, 0.2), 0 0 0 2px #ffffff inset; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; } Here's the result:
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Keywords in page titles and meta elements

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This post belongs to a series about  search engine optimization  (SEO) with Magnolia CMS. Today we look at inserting keywords in page titles and meta elements. Page titles are an extremely important SEO factor. Search engines give titles considerable algorithmic weight and use them as headings on search results. Titles should include keywords and, where appropriate, your company name for branding purposes: <title>Magnolia - Finance, Insurance & Banking</title> Description meta elements on the other hand do not add much to page relevance, but should not be neglected: <meta name="description" content="Magnolia's largest group of Enterprise Edition customers is from the..."> Their content often appears below the title in search results: The relevance of keywords stipulated in the keyword tag once had great impact, but this is no longer true. Actual page content is now far more relevant. Still, a keyword tag should be included:
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